China Science

Abstract Print and broadcast journalists follow a general set of guidelines in deciding what to report. This article shows how you can increase your chances of drawing media attention simply by understanding and using the system. A fictional certifid personal trainer with a new business called Train with Wayne manages to catch the eye of the media.
The Ways of Print and Broadcast Media： Your Guide to Good Publicity.

ACSM s health & fitness journal
1091-5397, Volume 4, Issue 3, 2000, Pages 7-11

Street, Robin; Kravitz, Len